GUSHERS "BLACK VOICES CREATE GEMS"

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Black Voices Create Gems is Gusher's mission to address the social injustice that many Black content creators face on social media platforms.

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In 2020, with Gushers we launched Black Voices Create and donated $400,000 to the NAACP Youth & College Division in partnership with four Black content creators.

 

In 2021, we supported the Marching Beyond the Madness digital activism series to keep the hype going beyond Black History Month.

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This year, in 2022, Gushers raised the tone and we created #BlackVoicesCreateGems to the world.

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An initiative to amplify Black voices in the digital space, keep discovering young Black content creators on TikTok, and promoe their content, helping them to build their influence.

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With a website revamp, intro video, influencer program, and content video creation on TikTok, we hope to promote, help and fund these amazing hidden gems.

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Results:

37% Increased brand desire among black teens

8MM of views

120% increase of followers for our creators