KRAFT SINGLES

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Kraft Singles has always been true to one message: they are made with real milk. To amplify this message we tied to the common belief that kids always tell it like it is, coming up with a very TRUE tagline.

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REAL KIDS. REAL CHEESE.

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The real fun was in the activations made for Six Flags as well as online flash and rich media banners, where you could either create your own sandwich or use the "Tastemeter" and share your creations with your friends on FB and Twitter, always tapping into the truth message.

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Later on, a follow-up campaign came to life with the same activations.

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