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FCA DODGE DART, CHARGER AND CHALLENGER
"IT WILL TEST YOU" is a campaign featuring bad hombre Dany Trejo as a sales rep for Dodge, bringing in his unique style into every test drive.
QueHayEnlaCajuela.com microsite came to life, where you could guess what was inside the trunk. Hashtag posted at the end of the last tv spot of the campaign. #QueHayEnLaCajuela This # was also promoted in FB, Twitter and Instagram.
IT WILL TEST YOU, continued with two more TV spots the following year.
The Deal
Sunroof
Trunk
MICROSITE
How it worked
FB and Instagram sposored post
FOLLOW UP CAMPAIGN
Bandits
Forest
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