FRONTIER COMMUNICATIONS
Frontier is a local communications carrier based in SoCal. In their recent merger with Verizon FiOS, their new clients were left without service for weeks and a damage control campaign was needed.
This campaign had three basic steps:
1. Apology
2. Service
3. Advocacy
1. Apology. Coming forward acknowledging our faulty service and our eagerness to fix it.
2. Service. After all was forgiven remind you about our great service. Whatever you need, whenever you need it.
3. Advocacy. We care for the community.
The tagline was simple and straight forward: WE TAKE IT PERSONALLY.
It was primarily and OOH campaign with a full online ecosystem: Landing page, FB, Twitter, Instagram, banners, etc.
PHASE 1: Apology
PHASE 2: Service
PHASE 3: Advocacy
