FCA RAM TRUCKS

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"Salt of The Earth" is a anthem spot that talks about the true force that moves the world. A drop and where it comes from. The tagline WE ARE THE SALT OF THE EARTH.

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Later on "Boss" came to life as a follow up, but this time it talked about entrepreneurs and their daily challenges, the tagline WORK CALLS. YOU ANSWER.

 

This TV spot and other adaptations were aired in Hispanic Market, Mexico, Argentina, Venezuela, Chile and Colombia.

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Later in 2017 new versions in Arabic were shot in UAE for Middle East markets.

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