VERIZON WORLD CUP CAMPAIGN

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ME AGARRO EL GOL (The Goal Caught Me)

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Goals in fútbol are reason for passionate celebration. Usually the World Cup takes place during working hours, our message was that only those connected to Verizon would never miss a goal.

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#MeAgarróElGol launched the @VerizonLatino Twitter handle, which gathered over 24,000 followers within two months.

 

The campaign also delivered a record-breaking 348 million impressions on Facebook, through the sharing of “Goaling” videos.

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Efforts included online ads, landing page, and bracket challenge ecosystem, as well as an in-store POP makeover and sweepstakes with famous Mexican soccer player Rafa Márquez.

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